Your Business Reflects You

Think of your business as a mirror. It reflects your strengths, weaknesses, and priorities. If you’re disorganized or lacking confidence, those traits will seep into your work. On the other hand, when you develop resilience, leadership skills, and a growth mindset, your business thrives. The connection between personal and professional development isn’t just a theory; it’s a reality that shapes your daily decisions and long-term vision.

For example, consider how you handle challenges. A reactive mindset may lead to hasty decisions, while a reflective, growth-oriented approach helps you find creative solutions. The more you grow, the more prepared you are to navigate the ups and downs of entrepreneurship.

Self-Awareness Fuels Leadership

Great leaders know themselves. Self-awareness isn’t just about understanding your strengths; it’s about recognizing your blind spots and learning how to address them. This level of honesty allows you to build trust, not only with your team but also with clients and partners.

Personal growth helps you develop emotional intelligence, which is crucial for effective communication and decision-making. It teaches you to manage stress, stay calm under pressure, and inspire those around you. When you’re grounded in your values and vision, your leadership becomes a guiding light for your business.

The Power of a Growth Mindset

A fixed mindset is one of the biggest barriers to success. It convinces you that failure is the end rather than a stepping stone. Personal growth shifts this perspective. It fosters a growth mindset, where every setback becomes a learning opportunity.

In business, this mindset is invaluable. It keeps you curious, adaptable, and open to innovation. Whether it’s embracing new technology or pivoting during a crisis, a growth mindset ensures you stay ahead of the curve. More importantly, it inspires your team to do the same, creating a culture of continuous improvement.

Habits Shape Outcomes

Your habits are the building blocks of success. Small daily actions compound over time, leading to significant results. Personal growth focuses on cultivating habits that align with your goals. Whether it’s time management, prioritizing self-care, or consistent learning, these habits directly impact your business.

Take time management, for instance. Entrepreneurs often wear multiple hats, juggling operations, marketing, and finances. Without effective time management, it’s easy to burn out. Personal growth teaches you to delegate, set boundaries, and focus on high-impact activities. The result? A more productive you and a more efficient business.

Resilience in the Face of Adversity

Every entrepreneur faces setbacks. The difference between those who succeed and those who don’t often comes down to resilience. Personal growth strengthens your ability to bounce back. It equips you with the tools to process challenges, maintain perspective, and keep moving forward.

Resilience isn’t just about enduring hard times; it’s about thriving despite them. It’s the ability to pivot when needed, rebuild when things fall apart, and stay optimistic even when the odds are against you. When you invest in your personal resilience, your business becomes more resilient, too.

Investing in Learning and Development

In business, staying stagnant is not an option. Personal growth encourages lifelong learning, which keeps your skills sharp and your ideas fresh. Whether it’s attending workshops, reading books, or seeking mentorship, continuous learning fuels innovation.

Moreover, investing in your own development sets an example for your team. It creates a culture where growth is celebrated, and everyone strives to improve. This kind of environment not only attracts top talent but also keeps your business competitive.

Building Authentic Connections

Business is built on relationships. From customers to partners, the connections you form can make or break your success. Personal growth teaches you the value of authenticity. It helps you communicate with empathy, listen actively, and foster genuine trust.

When you show up as your best self, others are drawn to your energy and vision. This magnetism isn’t about charisma; it’s about being real, relatable, and reliable. The stronger your relationships, the stronger your business becomes.

The Ripple Effect on Your Business

The beauty of personal growth is that its impact doesn’t stop with you. As you grow, you inspire those around you. Your team becomes more motivated, your customers more loyal, and your business more dynamic. Success starts from within but radiates outward, creating a ripple effect that transforms your entire enterprise.

Wrap-Up: Grow Yourself, Grow Your Business

The connection between personal growth and business success is undeniable. Your mindset, habits, and resilience shape the way you lead, innovate, and connect. By investing in yourself, you’re not just building a better you; you’re building a stronger, more sustainable business.

So take that class, start that journal, or schedule that coaching session. Every step you take toward personal growth is a step toward unlocking your full potential—and your business’s, too. Because at the end of the day, the greatest investment you can make is in yourself.

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Focus on High-Quality Content

To improve brand awareness, your content needs to be valuable, engaging, and aligned with your target audience’s interests. Blog posts, articles, videos, and infographics are excellent ways to communicate your brand’s message.

Identify topics that your audience cares about and create content that answers their questions or solves their problems. Use keywords strategically to help your content appear in search results. For example, if you run a fitness brand, writing about “effective home workouts” can attract readers and position your brand as an authority in that niche. Remember to keep your tone consistent to reinforce your brand’s identity.

Optimize Your Website

Your website is your digital storefront. It should reflect your brand’s values while being optimized for search engines. Start with a clean, user-friendly design that’s easy to navigate. Make sure your site is mobile-friendly since more users browse on their phones.

Page load speed is another critical factor. A slow site can frustrate visitors and harm your rankings. Use tools like Google PageSpeed Insights to identify and fix issues. Also, ensure that your meta tags, titles, and descriptions are optimized with relevant keywords. These small details can make a big difference in how search engines perceive your site.

Leverage Local SEO

Local SEO is especially important for businesses that rely on foot traffic or serve a specific geographic area. Claim your Google Business Profile and keep it updated with accurate information.

Using location-specific keywords in your content can also help. For example, “best coffee shop in Brooklyn” targets both local customers and search engines. This strategy makes it easier for nearby users to find and remember your brand.

Build Backlinks Strategically

Backlinks are links from other websites to your own. High-quality backlinks can significantly improve your SEO and boost brand awareness.

Focus on earning links from reputable sources. Reach out to industry blogs, news sites, or influencers and offer to collaborate on content. Guest posting is another effective way to get your name out there. Make sure the sites you partner with align with your brand’s image to ensure consistency.

Utilize Social Media for SEO

Social media and SEO go hand in hand when it comes to building brand awareness. Sharing your content on platforms like Instagram, Twitter, and LinkedIn can drive traffic to your website. More traffic signals to search engines that your site is relevant, which can improve rankings.

Use hashtags to increase visibility and engage with your audience by responding to comments or messages. When people associate your brand with positive interactions, they’re more likely to remember and trust you.

Create Evergreen Content

Evergreen content stays relevant over time. Unlike news or trending topics, this type of content continues to attract traffic long after it’s published. Examples include how-to guides, frequently asked questions, and detailed product reviews.

Invest in creating high-quality evergreen content that aligns with your brand. Update it periodically to keep it fresh and ensure it remains valuable to your audience. This approach not only builds authority but also keeps your brand in front of potential customers.

Use Analytics to Refine Your Strategy

SEO isn’t a one-time effort. It requires ongoing monitoring and adjustments.  Look for trends in traffic, keywords, and user behavior.

Identify which pages or strategies are driving the most engagement and double down on those efforts. The more data you gather, the better you can refine your strategy to optimize brand awareness.

Collaborate With Influencers

Partnering with influencers can amplify your brand’s reach. Influencers often have dedicated audiences that trust their recommendations. When they share your content or mention your brand, it can drive traffic and build credibility.

Choose influencers whose audience aligns with your target market. A well-planned collaboration can introduce your brand to new customers while improving your SEO through increased traffic and backlinks.

Optimizing brand awareness with SEO takes effort, but the results are worth it. By focusing on quality content, optimizing your website, leveraging local SEO, and building strong backlinks, you can create a lasting impression on your audience. Combine these tactics with social media and analytics to refine your approach over time. With consistency and creativity, your brand can stand out in search results and win the trust of potential customers.

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A Thriving Wellness Market

Clearwater is the perfect place to open a massage therapy business because it’s already a wellness-focused community. Locals and tourists alike are drawn to the area for its calming ocean views and sunny climate. People come here to relax, recharge, and prioritize their well-being, making massage therapy a natural fit. The demand for stress relief and physical relaxation is high, and Clearwater offers a built-in audience that appreciates the benefits of massage.

Beyond the beaches, Clearwater is home to yoga studios, health cafes, and spas, all of which cater to the wellness market. Your massage business could become an essential part of this thriving scene, serving clients who are already invested in their health. With more people realizing the importance of self-care, there’s never been a better time to enter this market.

Local Tourism Boosts Your Client Base

One of Clearwater’s biggest advantages is its tourism. The city attracts millions of visitors each year who are ready to spend money on experiences that help them relax and feel good.

Tourists often seek out massage services after a day of swimming, exploring, or simply soaking in the Florida sun. Offering services like couples’ massages, sports recovery treatments, or even quick beachside chair massages could make your business a must-visit spot. Marketing your services as a way to elevate their vacation experience can be incredibly effective.

Personal Freedom and Flexibility

Owning your own massage business gives you the kind of personal freedom that’s hard to find in other careers. You control your schedule, your pricing, and the services you want to offer. If you want to specialize in deep tissue, hot stone, or aromatherapy massages, you can create a niche that suits your strengths and passions. Being your own boss means you can design a work-life balance that fits your needs, whether that means working four days a week or setting aside time to enjoy Clearwater’s beautiful beaches.

You can also choose where and how you want to operate. Whether it’s renting a studio, partnering with a local gym, or offering mobile services where you visit clients in their homes or hotels, the possibilities are endless. Clearwater’s unique landscape gives you the flexibility to experiment with different business models.

Strong Community Support

Another reason Clearwater is a fantastic place to open a massage business is the supportive local community. Small businesses are celebrated and supported here, making it easier to grow through word-of-mouth and loyal clients. Clearwater residents appreciate personalized, high-quality service, and a massage therapist who gets to know their needs will thrive. Building a loyal client base that refers friends and family is easier when you’re part of a community that values wellness.

You can also collaborate with other local businesses to expand your reach. Partner with nearby yoga studios for wellness packages or host relaxation events with health food cafes.

Opportunities for Specialization

Clearwater’s active lifestyle opens the door for specialized massage services. With so many people engaged in water sports, beach volleyball, and yoga, there’s a demand for sports recovery and injury prevention massages. By offering specialized treatments, you can cater to a niche market that values both relaxation and performance. Clients will appreciate having a massage therapist who understands their active lifestyle and can provide relief tailored to their needs.

Specialization also allows you to charge premium prices for your expertise. Offering unique services like prenatal massages, myofascial release, or even guided relaxation sessions sets you apart from generic spa offerings. You can create packages that focus on different aspects of wellness, from stress relief to athletic recovery, giving clients more reasons to book with you.

Marketing Your Business in a Digital World

With the rise of social media and digital marketing, promoting your massage business in Clearwater has never been easier. Visual platforms like Instagram are perfect for showcasing your peaceful treatment space, testimonials, and even educational content about the benefits of massage. You can share behind-the-scenes clips of your setup or short videos explaining the difference between Swedish and deep tissue massage. Clearwater’s stunning backdrop makes for easy and engaging content that draws people in.

Don’t underestimate the power of Google Business and Yelp. Tourists and locals alike search for massage services online, so having a strong online presence with excellent reviews can make or break your business. Encourage satisfied clients to leave glowing feedback, and engage with your audience by responding to comments and messages. Offering special deals for first-time clients or loyalty programs for repeat customers can also boost your visibility and client base.

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Content is the informational content of a website page (texts, graphic, sound information, etc.). Unlike SEO or advertising, content provides promotion in a more cunning way. Now the initial goal is not to sell, but to build a trusting relationship with the audience, so that in the future the client knows you, trusts you and wants to work with you.

Today, quality content is one of the main tools of a marketer. Beautifully presented, and most importantly, useful, information positively affects the target audience. She is able to attract a potential customer and stimulate him to buy a product.

But content is not everything. It needs to be created and directed in the right direction. Then content marketing takes effect.

Blogging is now popular. They help to reveal that product information that cannot be presented on a regular site. This will help the audience get to know you better. They will begin to trust you, which means that customer loyalty will improve.

Content marketing

Content marketing is now at its peak. Good entrepreneurs understand that this is a contribution to the company’s future sales.

This service will provide a constant increase in attention to your company through work with the site and the distribution of branded content.

Today, sales are born of loyalty. A person has not bought anything from you yet – but he already trusts you and is ready to advise friends and partners.

Why does content marketing work?

Native advertising and content marketing. Same?
Have you ever read an interesting article and you like it. Something seems to be wrong. Suddenly you realize that all this is a skillfully disguised advertisement? Congratulations, you are trapped in native advertising. What are your impressions?

Dont be upset! Today, native advertising is created so skillfully that sometimes it cannot be distinguished from simple content even by a professional marketer.

Native ads are like a chameleon. It adapts to the context just like this lizard fits the environment.
Native advertising is a way to attract attention to the object of advertising in the context of the site and user interests.

In other words, this advertisement adapts to the main content and corresponds to its format and content. Her goal is natural and unobtrusive promotion.
At first glance, it might seem that native advertising and content marketing are one and the same.

Content marketing is a set of marketing techniques for promotion. Native advertising is one of the tools of content marketing.

Unlike social media advertising, content marketing takes longer and works differently. If the first option gives a result in a short time and also quickly loses its strength, then the second one requires a lot of time for preparation and implementation, but leaves a long-lasting effect, and a well-developed strategy allows you to structure the process.

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If you understand, most of the incoming material has negative energy. No one thinks about it, but it’s only worth paying attention. Where does this negative come from? Having woken up in the morning, the man went to work in a good mood, and while he got there, on the way received a negative charge. Negative can act, from anywhere: from the space surrounding the person; from the media, and the latter are the key sources.

The most common media are television and the Internet. On any channel, most programs with negative: swearing, quarrels, theft, violence, alcohol, mysticism, etc. And many spend a lot of time watching channels, and some do not turn off at all. All this information is reflected in the person. First, the effect of this negative information is not noticeable. But then it may be too late. How many confirmed statistics that a person living in a society, sooner or later behaves the same way as society as a whole. The media, just like society, affects a person.

An adult is less prone to such negative pressure. But “water grinds the stone,” so people become more embittered, cruel and indifferent to the grief of others. Under the influence of stress, irritation, dissatisfaction with life, a person falls into depression. And coming home angry, splashes all the evil on his relatives. At the time of viewing the programs, the human psyche falls into inhibition. It is at this moment that the maximum suggestion occurs.

Anyone who watches a TV constantly is more emotional: strongly experiencing joy, fear, anger. His nervous system is more excitable. Being in irritation at work, the nervous system is nervous, and when you watch TV, the nerve cells calm down. Thus, a person becomes a receiver of information coming from the screen. Unconsciously, he passes control of his consciousness to the blue screen. He rests for murder, violence is vulgar. Accordingly, and reproduces then what is recorded in the cortex of the subconscious.

The Internet is not spiritual. A lot of any advertising is also forensic orientation. It is worth paying attention to the games offered by social networks, to which children, teenagers, and adults have sat down, not all of them are harmless. The Internet generates a sense of permissiveness. Erases all canons courtesy. There is more negative information on the Internet than on television. There it is somehow regulated, but there is enough here. Clubs, and not gardeners, but with a terrorist orientation, suicides, etc. And all this can not positively affect the human psyche.

The worst thing is that all this is subject to unformed children and adolescents. How many minors “disappear” in online games. They tighten and ruthlessly affect the subconscious and behavior of people. How many cases have been, when played enough in “shooters”, teenagers killed living people. After such an impact, one can not do without the help of a psychologist. The exception is working on the Internet.

To feel comfortable and cheerfully co-exist with the outside world, you need to charge your body with positive information. Positive flows are necessary to the body, like the sun’s rays. Only with them is the growth and development of the individual. It is necessary to raise the cultural level of a person.

The mechanism of accumulating spirituality and self-realization is not at all difficult to launch. First, when you come home from work, open the book instead of the TV. Reading, now so diverse, it can completely replace television. But from the extreme to the extreme, too, it is not worth moving on. The most important thing is to learn how to filter the information received.

To harmonize the work of your body, you need to get rid of accumulated negative information. All resentments, anger, depression, living in a person, destroy it from the inside. First of all, everything begins with forgiveness. It is necessary to forgive all of their offenders. Just say to myself: “I forgive you.” Surprisingly, after several such manipulations, anger and resentment go by themselves. Life becomes easier, as if a backpack with bricks fell. So a person can decide for himself what information he will and wants to receive. What will give preference: bad information or positive.

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1. Say “yes” when you want to say “no”
The list of tasks is constantly updated, and the feeling of anxiety is growing. Timing is on, you do not have time to take on another project or to sit with your friend’s little son. But for an incomprehensible reason, you agree. Helping others is good, but you should not do this to the detriment of yourself. In order not to overload yourself with responsibilities, highlight priority areas. Remind yourself that it’s just not possible to make it all happen.

2. To rely on someone else’s opinion
Of course, it is important for us to have a positive evaluation on the part of close people, but do not give up what is important to you. Only you are responsible for your life.

3. Check the phone while communicating

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It’s time to admit: we are dependent on technology. While we are sitting in a cafe with friends, the phone receives numerous notifications and messages. We are used to constantly being on the web. Try to change it. Stop yourself, do not reach for the phone. When meeting with others, completely surrender to communication. You can read the messages and view the tape when you are alone.

4. Get stuck in the past
We often recall what went wrong, we reflect that we should have acted differently. The sense of guilt pulls to the bottom. But the only way to change the past is to change one’s attitude towards it. The events that led to the present moment did not just happen. They have formed you as a person, thanks to them you are where you should be.

5. Impulsively buy things

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Perhaps spending control has always been difficult for you, but it’s time to start spending money consciously. Sometimes you can pamper yourself, there is nothing wrong with that. But in most cases it is better to plan your purchases in advance, plan your incomes and expenses. Learn to distinguish real needs from momentary whims.

6. Skip meals
Some get up at six in the morning and meditate, others jump and hurry out of the house. Most people have a rather tense life. Often in turmoil, we sacrifice health. You skip lunch to finish the project in time. Instead of a glass of water, we drink two cups of coffee to compensate for lack of sleep. It seems to us that this way we show a responsible attitude towards work. But the real responsibility is to take care of one’s health. Make proper nutrition one of the priorities. Plan meals, prepare food in advance. Do not be tempted to sacrifice dinner to save time.

7. Compare yourself with others in social networks
Social networks are a vanity fair: a sweet life, beautiful filters, catchy signatures. We scroll the news line, and the self-confidence grows stronger. One acquaintance bought a new car, the other went on a vacation to the Caribbean. Follow the lives of friends and support them perfectly, but it’s difficult to avoid comparisons. Another’s life often looks much more fascinating. If you are about 30, you already understand that everyone has his own way. Do not evaluate your achievements, comparing them with the merits of others. Each has its own priorities.

8. Blame yourself for your unfulfilled expectations
The only person who prevents you from moving forward, you yourself. Maybe you are 27 and you live with your parents, or you are 29 and you do not have a partner. We thought about life in a different way, and this is normal. Expectations rarely coincide with reality.

Imagine what you want in life, fine. But, trying to live on a clear plan, you will be disappointed. Life is unpredictable. We do not always manage to follow the schedule exactly. The main thing is how you adapt to the circumstances and use them to eventually come where you wanted.

9. Maintain unhealthy relationships

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Much does not last forever. So, our relations with most people are not eternal. Surely you have a friend who makes you feel uncomfortable and tense. If you maintain a relationship with him only out of a sense of duty, it only hurts you. Personal time should be spent with someone with whom it is comfortable.

10. Forget about your relatives

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Alas, many of us understand too late that we needed to know our family members better. Regardless of the degree of affinity between you, relatives play an important role in the formation of your personality. It was they who largely influenced what you became.

Lack of time is not an excuse. It’s enough for what we give priority to. So call your mother, answer the message from your brother and invite your father for dinner. These actions will help keep in touch with family.

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They brighten up your loneliness

Active participation in online communication may be the key to a pleasant pastime on the Internet. In a study published in the journal Social Influence, participants were divided into two groups: one chatted on Facebook as usual, others were “Lucerne”, that is, passive observers, viewing the pages and discussions, but not participating in them. This experiment showed that after 48 hours of this “silence” users noted the emergence of feelings of loneliness and low self-esteem.

Similarly, a study by Carnegie Mellon University found that people who used all the tools of communication on Facebook, including writing their own posts, comments to photos of friends and “likes” are less likely to suffer from feelings of loneliness.

They can save you in an emergency

When your region is facing a dangerous natural phenomenon, communication in Facebook and Twitter can greatly come in handy. In collaboration with the Centers for prevention and disease control Medical University of Vienna analyzed the consequences of several dozen tornadoes swept through the South-Eastern part of the United States in 2011.

The researchers found that people who used Twitter and Facebook during these emergencies, rarely got injured. The direction of movement of a tornado can be predicted only for a very limited time forward.

They can cause envy

If you ever feel like throat looms paws “green-eyed monster” of envy when viewing Facebook photos of friends tropical travel, you are not alone. German scientists have even given this phenomenon a name — “spiral of self-promotion and envy.”

They can affect your perception of your own body

Sitting on Facebook may not the best way to affect confidence in their own attractiveness. Scientists from Ohio state University, the University of Iowa and University of Strathclyde (Glasgow) found that the more time women spend on Facebook, the worse they think about their own body and more likely to compare themselves with the look of a friend on this social network. In addition, this study found that the more Facebook women who dream to lose weight, the more attention they pay to it appearance.

They can help you quit Smoking

To stop Smoking can be a difficult enterprise, requiring a huge support from loved ones. Social networks can fill the missing motivation for those who have decided to leave this bad habit. A study published in the Journal of Communication indicates that people are seeking moral support in social networks, it is easier to get rid of tobacco dependence.

They can force you to think outside the box

Army of fans Lady Gaga has over 41 million Twitter users. Researchers from the University of Missouri in Columbia watching the followers of Lady Gaga on Twitter and found out that the star is constantly pushing their online friends to be generous to each other. As a result, its subscribers have increased emotional support in his circle. Sharing information about themselves on social networks, Lady Gaga has managed to create a friendly atmosphere among his “followers”, which calls for tolerance on the example of her openness to all different. Some of her followers even noted that the star has inspired them to fight and live on when they were on the verge of despair.

They can help to identify the disease

When Mama from Tennessee uploaded on Facebook a photo of his daughter Riley, two of her friends hurried to tell her that one eye girl was much more yellow than the other. After a call to the pediatrician and ophthalmologist at Riley was diagnosed coats disease, a disease that can cause vision impairment and even blindness. Thanks friends of Facebook the disease Riley was spotted at an early stage, and her vision was saved.

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Which scenario is better for America: Good relationship with Russia or No relationship with Russia?

On Trump’s opinion the Having a good relationship with Russia is a good thing, not a bad thing.

Trump goes further on his daily twit session on Saturday and says Only “stupid” people, or fools would think it is bad!

Having a good relationship with Russia is a good thing, not a bad thing. Only “stupid” people, or fools, would think that it is bad! We…..

— Donald J. Trump (@realDonaldTrump) January 7, 2017

have enough problems around the world without yet another one. When I am President, Russia will respect us far more than they do now and….

— Donald J. Trump (@realDonaldTrump) January 7, 2017

both countries will, perhaps, work together to solve some of the many great and pressing problems and issues of the WORLD!

— Donald J. Trump (@realDonaldTrump) January 7, 2017

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President-elect Donald Trump twitted regarding Toyota Motor plans to build a new plant in Mexico.

Will Toyota follow GM and scrap the plan to build Corolla in Mexico?

Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build plant in U.S. or pay big border tax.

— Donald J. Trump (@realDonaldTrump) January 5, 2017

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A couple of twits by our president-elect Trump does not surprise anybody anymore.

The dishonest media likes saying that I am in Agreement with Julian Assange – wrong. I simply state what he states, it is for the people….

— Donald J. Trump (@realDonaldTrump) January 5, 2017

to make up their own minds as to the truth. The media lies to make it look like I am against “Intelligence” when in fact I am a big fan!

— Donald J. Trump (@realDonaldTrump) January 5, 2017

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